By Joshua Martyn
General consumerism often dictates that the “cheaper alternative” – no matter if it’s green or plastic – is the preferred alternative. We break this dilemma of choice to reveal the cost benefits of going green.
The myth of a “product being cheaper on the plastic side” has often persuaded even the most eco-conscious of us to go against our ardent beliefs and save the quick buck.
We often face this litmus test when choosing between an organic or non-organic packaging option. As we come to a decision that echoes the “penny saved is a penny earned” sentiment, it cannot be considered a farce if you prioritize cutting-cost while pushing the concept of “buying sustainably” to the back seat.
But contrary to popular beliefs, “buying-green” does not necessarily have to be confined to a privileged few. A recent study reveals that sustainable packaging Initiatives are a viable cost-reduction solution for businesses and consumers alike. Paving the way for an eco-friendly economy where green packaging not only saves the environment but can also be light on your wallet.
Stay with me, as I shed light on facts that will help you discern the intrinsic urge to make a cheap saving on food packaging options that can harm the planet for centuries to come.
Trim the cost of excessive packaging:
Rethinking your package design – from the sturdy, heavy glass or plastic containers to the elegant, lightweight PLA containers – can effectively reduce cost by allowing you to ship, stock, and store lighter products in excessive quantities.
According to a Mckinsey survey, many traditional-fast-moving, consumer goods manufacturers have cuts costs by almost 8% by shaving the excessive weight of their packaging materials.
Circulate your spend with recyclable food packaging:
The recycling of eco-friendly food packaging begins from the manufacturing phase, where products should be manufactured to be reused, biodegradable and compostable.
Then it slates down to local businesses and restaurant owners, who should utilize a robust waste-audit to find opportunities to compost leftover food, reuse and return food packaging, ensure that the supply chain does not drive-in waste that is non-recyclable, and offer eco-friendly takeaway food packaging in a bid to reduce waste that is put into a dumpster.
Finally, it befalls the customer to minimize takeaway or delivery packaging by making sure that unnecessary packaging cutlery and ketchup sachets that are already available at home do not find their way to you.
The guiding principle behind recycling is the concept of “less is more”. As we reduce our pattern of purchase, we invariably save more.
Beguile a generation that’s willing to spend eco-friendly:
The financial lure of marketing to a generation of millennials whose propensity to “spend more to buy sustainably“, should be at the forefront of pivoting to an eco-friendly business module.
As the spending capacity of this generation-green becomes more dominant, Brands that do align to their eco-focused needs are set to be rewarded for their efforts.
Benefit from government policies that reward sustainable businesses:
As the public outcry for sustainable transformation becomes more vociferous, Governments, on all continents, have implemented regulations to reduce the application of single-use plastic and to reward businesses that adopt eco-friendly practices in the form of tax exemptions/benefits, and other monetary enticements.
KPMG’s comprehensive Green Tax Index gives a deep-dive into how governments across the globe implement tax policies to influence green behavior. The findings of the surveys strives to encourage companies to explore options for green tax incentives and reduce exposure to penalties.
While there’s nothing wrong with the relentless pursuit of accumulating wealth, it shouldn’t come at a cost. A price that the environment will pay for as the oceans keep piling up with copious amounts of plastic waste. A price that may adversely affect your health, as toxins from plastic containers leech onto the food that we consume. The good part is… Accumulating wealth can also be made eco-friendly. Businesses that commit to green business practices can not only witness greater profits but enhance their appeal to a steadily-growing customer base that is becoming increasingly eco-conscious